Charlotte Brown

Co-Founder, Searchworthy

I help established service businesses turn search into a predictable growth system, not a reporting exercise.

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Cross-disciplinary skillset

I’m not “just” a web designer. And I’m not “just” an SEO.

My background spans design, front-end development, WordPress build, UX, technical SEO and ongoing marketing strategy. I started in design. I moved into development. I worked agency-side. I run freelance projects. That mix matters.

It means I understand how something looks, how it functions, how it’s built and how it performs in search. I don’t hand work over the fence from one department to another. I see the whole picture from the start.

Creative + technical integration

A website is both a creative asset and a technical product. Treating it as one without the other causes problems.

Design decisions affect performance. Page structure affects SEO. Hosting affects speed. Content affects conversions. I build with all of that in mind at the same time.

  • If we’re choosing a layout, I’m thinking about crawl depth.
  • If we’re designing a landing page, I’m thinking about user intent.
  • If we’re planning content, I’m thinking about long-term authority and internal linking.

Creative ideas need technical foundations. Otherwise, they fall over.

Why that matters commercially

Most small businesses don’t need a “nice website.” They need a site that supports revenue.

When creative and technical strategy work together, you get clarity. Clear structure improves rankings. Better rankings increase visibility. Clear messaging improves conversions. Better conversions increase revenue.

That chain only works if the build supports the marketing, and the marketing supports the business model. I make decisions based on commercial goals, not trends.

Your website should justify its cost. If it doesn’t, something has gone wrong.

How I think differently to traditional marketers

Traditional marketing often focuses on campaigns. I focus on infrastructure.

A campaign might drive traffic for a short period. A well-built site with strong foundations keeps working long after launch.

I don’t chase vanity metrics. I look at lead quality, search intent, conversion paths and long-term growth. I question whether a tactic supports your positioning or just adds noise.

Because I understand how websites are built, I know what is realistic, what is scalable and what is a waste of budget. That clarity is what builds authority.

And authority builds results.

Experience & Credentials

Professional Background

Over 15 years operating at the intersection of digital, design and commercial growth.

Co-Founder, Searchworthy
Strategic SEO consultancy focused on building structured growth systems for established service businesses.

Head of Digital, Toast Design Consultancy
Responsible for digital strategy, website architecture and search performance across a broad portfolio of UK B2B organisations.

MA in Graphic Design
Advanced training in visual communication, structure and strategic messaging.

Led digital strategy and search architecture for businesses across:

  • Professional services
  • Legal & financial
  • Healthcare
  • Recruitment
  • Construction & built environment
  • Specialist B2B service sectors

Areas of Depth

My work integrates creative structure, technical precision and commercial intent.

Technical SEO & Architecture
Crawl optimisation, index control, structured data, site architecture and performance diagnostics.

ICP-Led Demand Strategy
Aligning search demand with high-value client profiles and commercial positioning.

Conversion & Revenue Friction Analysis
Diagnosing structural, messaging and journey weaknesses that suppress growth.

WordPress Architecture
Custom builds, scalable content frameworks, ACF-based systems and performance-led implementation.

AI Search & AEO Structuring
Engineering content for both traditional search and AI-driven discovery environments.

Technical Stack

Advanced working proficiency in:

  • SE Ranking
  • Screaming Frog
  • Ahrefs
  • SEMrush
  • SurferSEO
  • Google Search Console & GA4
  • WordPress (custom & component-based builds)
  • Core Web Vitals diagnostics

I remain actively involved in strategy and technical execution.

Commercial Focus

Search is not treated as a channel.

It is treated as infrastructure.

My work centres on:

  • Strategic positioning
  • Competitive gap identification
  • Structured demand capture
  • Conversion refinement
  • Sustainable pipeline development

Searchworthy reflects the cumulative depth of two decades across design, build, technical search and commercial strategy.

Excellent service from Charlotte & the team. Responsive, knowledgeable and fantastic consistent quality of work.

Rob Eckersley Director SWFC
Rob Eckersley
Director, The Solid Wood Flooring Company