David Foreman

Co-Founder, Searchworthy

I build and scale businesses through structured search strategy, proven over two decades of organic-led growth.

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Cross-disciplinary skillset

I’m not “just” an SEO strategist. And I’m not “just” a business owner.

My background spans search strategy, website architecture, positioning, WordPress build and long-term growth systems. I co-founded Toast Design in 1997 and have grown it almost entirely through organic search. That experience matters.

It means I understand how a business is built, how it competes, how it attracts demand and how it sustains visibility over decades, not months. I don’t treat search as a marketing channel. I see it as infrastructure that underpins commercial growth.

Creative + technical integration

My experience spans strategic positioning, search architecture, website structure and long-term visibility systems. Having built and grown a business through organic search since 1997, I understand how creative differentiation and technical foundations work together.

Strong positioning without structure doesn’t scale. Technical execution without strategic clarity doesn’t convert. I work across both – ensuring search performance is built on solid commercial and structural ground.

Why that matters commercially

Search has been the primary growth engine behind a successful business for over two decades. That means I don’t approach it theoretically – I’ve relied on it.

I understand client acquisition costs, margin pressure and the importance of predictable demand. Growth isn’t about traffic spikes. It’s about building visibility that compounds and strengthens competitive advantage over time.

How I think differently to traditional marketers

Many marketers focus on campaigns. Many business owners focus on short-term lead flow.

I focus on durability.

Search should not be a tactic that changes every quarter. It should be an asset that becomes harder to compete with every year – when it’s structured properly from the start.

Experience & Credentials

Professional Background

I’ve spent over 25 years operating at the intersection of business ownership, digital strategy and search-led growth.

Co-Founder, Toast Design (est. 1997)
I co-founded Toast and have grown it primarily through organic search, maintaining leading visibility across competitive terms for more than two decades.

Co-Founder, Searchworthy
Today, I focus on building strategically aligned, durable search systems for established service businesses.

Throughout my career, I’ve worked across professional services, healthcare, recruitment, construction and specialist B2B sectors, applying search as a long-term competitive asset rather than a short-term marketing tactic.

Areas of Depth

My experience combines commercial leadership with structural and strategic search expertise.

Search-Led Growth Strategy
Designing long-term visibility systems that compound over time.

Competitive Positioning
Aligning service structure and messaging with market demand.

Website Architecture & Structural Clarity
Ensuring platforms support discoverability, credibility and conversion.

Business & Revenue Systems Thinking
Understanding acquisition economics, margin sensitivity and sustainable growth modelling.

Technical Stack

I work strategically and practically across:

  • SE Ranking
  • Screaming Frog
  • Ahrefs / SEMrush
  • Google Search Console & GA4
  • WordPress architecture and scalable build systems
  • Core Web Vitals & performance diagnostics

Search strategy should be grounded in data, not assumption.

Commercial Focus

Having grown a business primarily through organic search since 1997, I treat search as infrastructure, not activity.

My focus is on:

  • Durable visibility
  • Sustainable pipeline development
  • Competitive advantage
  • Long-term authority building

Searchworthy reflects that operator mindset: strategy first, structure second, compounding growth third.

Dave was really helpful and got all the issues on my WordPress site fixed in no time. Highly recommend.

Paul Smith