Case studies
What we do for our clients
No two businesses are exactly the same
We have a framework, but we deliver different aspects of that framework to different clients.
There are certain things that are true of all SEO & AEO projects, such as website optimisation, content, on-page and so on, but after that, it’s a completely tailored approach for each business.
What success looks like can be different
For some clients, it can simply be the fact that they know their website has been improved as now it’s as good as it can possibly be, for other clients, it’s getting the business ranking for those all-important keywords and queries.
A ‘successful’ project means what it means to each business, so we’ve included a range of clients and case studies in this section.
Vita Mojo
From a badly built Elementor site to a bespoke build, optimised for the marketing team
Getting a website ready for SEO
Vita Mojo first asked us to rebuild their website properly on a bespoke WP theme, based on designs created by their in-house team.
The old site was built on Elementor, was slow and poorly optimised, and was essentially an MVP they launched and then left.
The brief was to deliver an optimised site that would better serve the content and marketing teams for publishing and topic clustering.
We delivered a fully optimised, heavily customised WordPress build using a theme specifically created for Vita and designed to grow with the business as their SEO efforts required it.
We also delivered a fixed-cost SEO project to identify content gaps and create content to grow their topical authority within their niche. We suggested audience-first content to align with their ideal customer profile and increase conversions.
Services provided
- On-page SEO
- Off-page SEO
- Website optimisation
- Content writing
- WordPress theme build
- Fixed-cost projects
DCR london
Improving the SEO foundations and an optimised site rebuild
Expanding the search reach of the website
DCR asked us to rebuild and optimise their London-centred site to rank for more keywords and attract more targeted traffic.
The old site lacked one very important aspect: backlinks. Rebuilding the site with an improved structure and better content has significantly increased the number of backlinks, boosting its domain authority and placements.
Services provided
- Website optimisation
- content rewrites
- on-page SEO
Ackerman & Niece
Getting the site ranking and indexing
Getting the site visible
Akerman & Niece had a visibility issue on their old site – competitors had moved into the search space, and they were nowhere to be seen.
We worked on the site to improve the visibility and indexing of the site, and have added new content to improve ranking keywords.
We’re working with the team on a 12-month SEO plan to further improve their search results and increase new business enquiries for the business.
Services provided
- On-page SEO
- Website optimisation
- WordPress theme build
- Monthly SEO
Expert Court Reports
Growing the business
Delivering new business leads
We’ve been working with Expert Court Reports for over four years, delivering websites, SEO services and content production.
Since its launch, the site has gone from strength to strength in rankings, traffic, and conversions.
Services provided
- On-page SEO
- Off-page SEO
- Website optimisation
- Content writing
- Design
- WordPress theme build
- Consultation
- Monthly SEO
Hazchem Safety
Maintaining the site, growing traffic over time
Continuous improvement
We work with the small marketing team at Hazchem on a wide range of web and SEO projects, including web design and build (a large e-commerce store), on-page SEO, and broader digital marketing.
They are in a small but highly competitive niche, so we also provide guidance and advice to the marketing team, who also work on the site and content.
Services provided
- On-page SEO
- Off-page SEO
- Website optimisation
- Content writing
- Design
- WordPress theme build
- Monthly SEO
Lounge and Linger
Managed SEO for busy business owners
Doing the work for busy owners
The small team at L&L doesn’t have time to do its own SEO, so we manage the process for them.
We deliver ICP-targeted content, on-page optimisation and site growth whilst the owners get on with running the business.
Services provided
- On-page SEO
- Off-page SEO
- Website optimisation
- Content writing
- WordPress theme build
- Consultation
- Hosting
- Monthly SEO
The Brew
Full SEO for one of London’s leading office-space firms
On-page, content and site improvements
We’ve worked with The Brew for over four years, initially delivering a solid, SEO-optimised new WordPress site, and then helping the small marketing team with on-page SEO, ICP topic clustering, and traffic generation.
The site continues to expand its keyword and query reach to drive new queries.
Services provided
- On-page SEO
- Website optimisation
- Content writing
- Design
- WordPress theme build
- Consultation
- Monthly SEO
Toast Design Consultancy
Fully managed SEO, content and conversion optimisation
Full SEO & site management
We grow and maintain Toast’s valuable keyword rankings in the search to drive new business leads and project enquiries.
The agency relies on no other form of marketing than organic SEO to achieve year-on-year growth for over a decade.
Services provided
- On-page SEO
- Off-page SEO
- Website optimisation
- Content writing
- Design
- WordPress theme build
- Consultation
- Monthly SEO
- Full site management
Why we don’t publish headline SEO statistics
SEO results are rarely as simple as a percentage increase in traffic, rankings or conversions.
Every client starts from a different position, operates in a different market and has different commercial priorities. Results are also affected by factors outside our direct control, including website changes, internal resources, content approval, development capacity and whether recommended work is actually implemented.
That makes headline statistics easy to misrepresent.
A 200% increase in traffic might sound impressive, but it could mean growing from 50 visits to 150. A ranking increase might relate to a handful of low-value keywords. An uplift in impressions means very little if it does not result in meaningful enquiries or revenue.
We prefer not to strip numbers of their context simply to make our work look more impressive.
Our case studies, therefore, focus on what we were asked to do and the work we delivered. Where progress depends on the client implementing further recommendations, we say so.
Good SEO is not about finding the biggest percentage for a case study. It is about making the right improvements, measuring what matters and being clear about what the data actually tells you.
We don’t do fast and cheap.
We work with all our clients on a long-term basis to improve their websites and their SEO.
This rarely takes a few months – there are quick wins, but we focus on the longer-term growth and development of their website.
Much of the work we do is getting websites SEO-ready.
If you’ve had a website for more than a few years and your SEO hasn’t been done correctly from the get-go, unpicking incorrect rankings, topic clustering, and positions isn’t something that can be done overnight.
Six months of bad SEO can easily require 18 months of remedial work, and we are upfront about that – there is no magic-fix, and if any SEO agency says otherwise, they are telling you whatever you want to hear to get you to sign a contract.
We work at a commercial level with your small business to help you get everything you should be doing done properly. Only then do we recommend small inroads into retained monthly SEO.
When it comes to your website, SEO can only amplify what’s already there, and if what’s there is wrong, SEO will amplify that.
Highly recommend Charlotte and her team. Searchworthy delivers results and better rankings for us; they are professional and communicative.
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Before we recommend anything, we take the time to understand your business, your goals, and the effectiveness of your SEO and marketing today.
This allows us to assess whether your current activity is working or not, and how we can help you get it on track
There is no one-size-fits-all approach. The right next step depends on where you are now and where you want to be.
Start with a conversation, and we will map out the smartest path forward.
