Our search visibility service
Traditional SEO is no longer enough. Our framework ensures you’re doing everything you can to get cited in AI
What this is
Our visibility framework is a 9-phase process to ensure that nothing you’re doing is damaging your chances of being mentioned in conversations with AI tools.
It’s a service we provide for B2B businesses that want to ensure their website, social channels, and entire digital footprint are optimised for traditional and AI search.
Below is a broad overview of what we do. If you’d like to discuss this in more detail, please book a call.
Audit
Understand where you stand today
Find out why your business is not being recommended by AI
We analyse:
- How visible your website is today
- Where competitors are outperforming you
- Technical issues holding you back
- How easily AI can understand your website
- Whether your content demonstrates expertise
- How much authority your business has online
- Your current presence across AI platforms
- Missed opportunities affecting discoverability
What you get: Searchworthy Score, a benchmark showing how visible your business is across search and AI systems.
Foundation
Remove technical blockers.
If AI cannot understand your website, it cannot recommend your business
We fix:
- Technical issues are slowing down your website
- Structural problems confusing search engines and AI
- Missing schema and machine-readable data
- Broken links and crawlability errors
- Poor page structure affecting discoverability
- Indexing issues limiting visibility
- Duplicate content reduces authority
- Technical barriers preventing AI understanding
Objective: Make your website easy for machines to understand and trust
Structure
Improve website understanding.
Help AI understand what your business actually does
We improve:
- How pages connect across your website
- The way information is organised
- Content structure and logical flow
- How key topics support one another
- Navigation that improves understanding
- Supporting content around core services
- Website structure that reinforces expertise
- Clear connections between related subjects
Objective: Make your expertise easier for AI to understand
Authority
Establish expertise.
AI trusts businesses that others already trust
We strengthen:
- Authority signals across the wider web
- Mentions on trusted industry websites
- Quality backlinks supporting credibility
- Press coverage and third-party validation
- Directory listings improving discoverability
- Industry partnerships and associations
- Awards and recognised achievements
- Trust signals supporting your reputation
Objective: Make your business more credible online
Coverage
Become the most complete answer.
Most businesses do not create enough content to demonstrate expertise
We build content around:
- The questions your customers ask
- Common problems and challenges
- Product and service comparisons
- Pricing and buying considerations
- Alternative solutions customers consider
- Real-world use cases and examples
- Frequently asked questions
- Supporting educational content
Objective: Show AI that your business is an expert in its field
Presence
Expand beyond the website
Your website is only one part of how AI understands your business
We strengthen your presence across:
- LinkedIn company profiles
- Google Business Profile
- Industry directories and listings
- Review and reputation platforms
- Third-party websites mentioning your business
- Press coverage and media appearances
- Guest articles and external publications
- Supplier and partner websites
- Every digital touchpoint influencing discoverability
Objective: Make your business visible wherever AI looks
Reputation
Improve trust signals
AI pays attention to what customers say about your business
We improve:
- Review generation across key platforms
- Google reviews and customer feedback
- Trustpilot and third-party reputation profiles
- Case studies proving successful outcomes
- Testimonials building trust and credibility
- Social proof reinforcing reputation
- Sentiment monitoring across the web
- Consistent brand messaging everywhere
Strong customer feedback increases trust.
And trust increases visibility.
Objective: Build a reputation AI can trust
Influence
Increase brand awareness signals.
AI notices which businesses people are actively talking about
We build visibility through:
- Consistent social media activity
- Founder-led thought leadership content
- Video content increasing brand reach
- LinkedIn activity and professional engagement
- Participation in industry conversations
- Mentions across communities and forums
- Community engagement around your brand
- Growth in branded searches
- PR campaigns increasing awareness
When more people discuss your business online.
AI notices.
Objective: Make your business part of the conversation
Monitoring
Continuously track and adapt.
Search is changing constantly. Visibility needs ongoing protection
We continuously monitor:
- Your visibility across AI platforms
- Competitors gaining market share online
- Technical issues affecting discoverability
- Changes in search rankings and performance
- Authority signals rising or declining
- Reputation changes across the web
- New opportunities for brand mentions and citations
- How AI platforms respond to relevant prompts
We monitor visibility across:
Objective: Protect and improve your visibility as search evolves
Is this framework right for your business?
The real question to ask here is: ‘Why is my business not getting mentioned in conversations with AI tools like ChatGPT and Claude?’
In the old days, you could Google your own business and see what was surfacing in the search – that has changed.
We work with businesses of all sizes to make sure everything is optimised and, more importantly, that you are not doing anything that’s stopping you from getting mentioned.
The next step to an AI-optimised website
Every successful project starts with a conversation.
Send us your details, or →
Book an initial meeting.
Before we recommend anything, we take the time to understand your business, your goals, and how your customers actually search. This allows us to assess whether your current website can be evolved for AI visibility or whether a more fundamental rebuild is needed.
There is no one-size-fits-all approach. The right next step depends on where you are now and where you want to be.
Start with a conversation, and we will map out the smartest path forward.
