Why Outcomes Matter
Aligning Design with Marketing and Business Goals
Not just a pretty site!
Website design can be used signal your desired outcomes.
When a website is designed and managed well, it’s reflected in your business outcomes.
SEO is so much more than writing out content and making you sound like you know what you’re doing.
It involves strategy, design plans, and looking over a lot of statistics.
Your Website Should?
Be awesome at showing off what you do.
Your website is an extension of your brand, values, and goals – and sometimes, it’s the only time people can get to know your brand.
People who end up on your site should instantly know what’s up and what you stand for:
- Use your brand colours, fonts, and imagery throughout your site.
- Any content, headlines and all, should be in your brand voice.
- Design the site so people can actually make sense of it – no one likes an over-complicated website.
Knowing the basics is great, but let’s take a look at things in a little more detail or book a Free WordPress Website Audit today.
1. Being Found:
Designing for Discoverability
Visibility is everything, especially when it involves overcrowded spaces like the internet.
A solid design takes SEO into consideration from the get-go, so you won’t have to do major re-designs later on to bring in organic traffic.
If you haven’t taken a look at your site design already, look out for things like:
- SEO-Friendly Design: Use clean and minimised structured code so search engines understand.
- Keyword Integration: How many times have you used your keywords within headings, meta descriptions or base copy?
- Different Screen Sizes: Your website needs to work great on all screen sizes, otherwise retaining site visitors will start to get a bit tricky.
Getting your website Found is the first step towards continued success.
2. Being Engaged:
Make it Easy For People to Have A Good Time on Your Site
Design helps ease people in.
If your website looks like there’s been time, thought and care put into it, people feel more at home.
When your audience is engaged, they’re more likely to explore your content, and maybe even share it with someone.
Keeping your audience Engaged doesn’t need to be a hard task.
3. Being Converted:
Converting the Right Customers For You
Ultimately, your WordPress website aims to convert visitors into customers.
Every design aspect works towards this, and it’s what brings purpose to your site from when visitors land on your homepage to following the calls-to-action:
- Intuitive Navigation: Menus should point people where to go, and make sense.
- Optimised Landing Pages: Landing pages tend to be the draw to get you conversions, so make sure they are the main initial focus.
- Easy Checkouts: Please, please, please, make checkouts easy to use so customers don’t ditch their carts halfway through the process.
Design with strategy in mind, and get converting where it counts.
4. Aligning with Marketing Goals:
A Strategy Worth Following
Your website design should embody your marketing strategy.
Any design choices you make will impact anything from brand awareness to lead generation or simply the amount of sales or signups you amass.
If you are unsure if or how your site achieves your marketing goals, why not get a Website Audit done? Our FREE audit will provide a benchmark for all future work and development.
5. Reflecting Business Objectives:
A Design That Speaks Directly to Your Audience
It’s all about signalling.
If you want to build up a loyal community or show off your authority within your niche, do it through your website design.
Simple fixes or changes could make all the difference to your website achieving your business objectives. Review your on-page SEO & Content to make sure it reflects your current and future goals.
6. Amping Up Your User Experience
Help People Ease Into Your Site
If your website looks nice and works well, people are likely to come back – providing that you are what they’re looking for.
Great UX (User Experience) is important when you want to achieve certain goals and show your customers that you care.
As with many things, the details can catch us out, and websites today must be technically sound. If you want to assess your website’s Technical SEO aspects, get in touch today.
7. Testing and Tracking:
Website SEO Is A Long-Term Relationship
Nothing tends to be perfect the first time around.
If you test and try new things out from time to time, you may find that they do more for your site than your previous solutions.
Keep your site its’ freshest self.
Before considering changes and testing, you need to gather some benchmark data. We offer a comprehensive WordPress SEO review, which is vital before considering greater analysis.
More than just SEO.
Our team is experienced in far more than just SEO, so we can provide a full-service offering.
SEO is a mix of technical work, content editing, on-page SEO, and design work for landing pages and blogs.
The team at Searchworthy are multitalented, and all come from different creative backgrounds.
We can design and build WordPress templates, create custom plugins, design and artwork whitepapers and PDFs, do technical, on- and off-page SEO and even host your site if needed.
With us, there’s no need to go to one company for design, another for build and someone else for UX design – we do it all here.