Get Found on the Internet.

Why can’t anyone find my website?

Do you have the feeling your website isn’t quite as good as it could be?

Having an unwaveringly strong online presence can make or break any business – or individual – looking to make their mark.

But how do you actually make sure that your website can be seen by people who’d value your services or content?

Don’t worry about it, we’ve got you covered. If you’re a small-to medium-sized business owner, this guide’ll tell you all you need to know about getting “found” on the internet.

Why Being Found Matters

Before we get into the how, let’s talk about the why. Being easily found online can lead to:

• Increased traffic to your website
• More leads and sales
• Greater brand recognition
• Amplified credibility and trust

In short, if you’re not easily found online, you seriously miss out on a huge potential audience.

 

If you want to try this yourself, then read on. Or, contact us today to learn how we can help you and your website and request your Free WordPress Website Audit.

Step 1: Optimise Your Website for Search Engines

Search Engine Optimisation (SEO) means tweaking elements of your website so that it ranks higher in search engine results. Here are some of the major parts of SEO:

1. Keyword Research

Have a look to see what terms and phrases your target audience searches to find similar content. Use online tools like Google Keyword Planner, Ahrefs, or SEMrush to find suitable keywords. Focus on both short-tail keywords (e.g., “shoes”) and long-tail keywords (e.g., “best outdoor shoes for hiking”).

2. On-Page SEO

This where your optimisation targets the elements of individual pages on your site:

• Title Tags: Make sure every page has a unique and descriptive title that includes your main keyword.
• Meta Descriptions: Write interesting meta descriptions that include keywords and encourage clicks.
• Headings: Organise your content using H1, H2, and H3 tags. Use keywords naturally.
• Content: Create high-quality, relevant content that answers the questions your target audience are asking. Use keywords strategically, but avoid keyword stuffing.
• Image Optimisation: Use descriptive file names and alt text for images to help search engines understand their content.

3. Technical SEO

Technical SEO primes your website for search engines to easily crawl and index. The main elements are:

• Site Speed: Use tools like Google PageSpeed Insights to test and improve your site’s load time.
• Mobile-Friendliness: Triple check that your site is responsive and looks good on all devices.
• Sitemap: Create and submit a sitemap to search engines to help them understand your site structure.
• Robots.txt: This file controls which pages search engines can and cannot crawl.

Step 2: Create Quality Content

Content makes the world wide web go round. So, here’s how to create content that can attract new folk:

1. Blog Posts

Spruce up your blog with engaging posts that speak directly to your audience’s interests. Weave specific keywords in, naturally, and provide the readers with a valuable insight into the topic.

2. Videos

Videos are great for improving time-on-site and user engagement: They also help explain topics that are a little more complex. Why not create some tutorials, products demos, or behind-the-scenes videos to make your connection with audiences a little more personal.

3. Infographics

Visual content like infographics can help make information easy-to-read and shareable. Tools like Canva or Piktochart can be a good place to start to practice making some.

4. Case Studies and Testimonials

Show off the great work you’ve done, and the support from your customers! It’s super credible and it shows that you’re not shy about what you’ve been doing.

Not sure where to start? Check out our Content & SEO Services, or get in touch today.

Step 3: Build Quality Backlinks

Backlinks are links from other websites to yours. They signal to search engines that your site is the place to be.

1. Guest Blogging

Ask reputable sites in your industry if they’re looking for any guest bloggers. The exposure can boost your site, and you can also sneak in a worthy backlink or two.

2. Turn to Influencers

Influencers have a type of relationship with audiences that businesses simply can’t reach. Endorsement with a link or a simple mention could make a big difference.

3. Sharing is Caring

Infographics, studies, guides, or even memes can make your online presence a hot talking point. If there’s a buzz, it’s sure to end up on your website.

If you need help optimising your site, from SEO Basics to Technical Details, contact us today.

Step 4: Use Social Media

If it’s a strong online presence you’re after, look to socials.

1. Choose the Right Platforms

Different platforms have vastly different audiences: So where are yours lurking? Once you’ve figured that out, it’s go-time.

2. Engage with Your Audience

Don’t just post content and dip. Reply to comments, comment under other’s posts, retweet, and join discussions.

3. Promote Your Content

Decide how you want to come across, whether that’s professional, comedic, a bit of both, or something different. Upload content in a way that suits not only your vibe, but what your audience likes to see.

Step 5: Hop On Local SEO

If you’re looking for local business, you need local SEO. Here’s how to make sure you’re found by people in your area:

1. Google My Business

Set up your Google My Business profile. Please, please, please, check that all your details are consistent online, otherwise all of us, including search engines, will be a tad confused.

2. Local Keywords

Add local keywords throughout your content, meta descriptions, and titles. Something like, “best pizza in [Your County]” or “solicitors near [Your Town]”.

3. Local Citations

Boost your street-cred by being listed in local directories and review sites like Yelp, TripAdvisor, and local Chamber of Commerce websites.

Step 6: Analyse and Adapt

Check your progress and let SEO do its thing. For now.

1. Analytics Tools

Use tools like Google Analytics and Google Search Console to track how your site is performing. Take a look at traffic, bounce, and conversion rates.

2. A/B Testing

Have a couple ideas under your belt, and try them all out to narrow down what people respond best to.

3. Stay Updated

SEO and digital marketing is like a black hole – things are always changing and we end up finding newer and better ways to do things.

If you want to benchmark your site so you can analyse it correctly and efficiently, then check out our Expert SEO Review.

Keep up to date

SEO changes every day.

Building an online presence takes time, and SEO isn’t a one-and-done kind of thing. With enough persistence and the right strategies, you can be sure to improve your visibility, and feel more seen by your audience.

Feel free to reach out if you have any questions or need further assistance. We are here to help you succeed online!