Converting visitors.

Converting visitors to customers.

Why Your WordPress Website is Key to Converting Visitors into Customers

Your WordPress website can turn curious visitors into committed customers when used wisely.

So let’s take a look.

Understanding Power of Conversion

First things first, what do we mean by conversion? In the simplest terms, it’s when a visitor to your site takes a desired action – like making a purchase or contacting you.

Think of it as taking someone from “just browsing” to “ready to buy.” Trust us; making this happen is worth your effort.

If you want to do this yourself, then read on. Alternatively, contact us today to learn how we can help you and your website and request your Free WordPress Website Audit.

1. First Impressions Matter

Your WordPress website is often the first touchpoint potential customers have with your brand.

As the saying goes, you never get a second chance to make a first impression.

A clean, professional, and user-friendly design shows that you know what you’re doing and that your site can be trusted.

Here’s how you can create that tell-all first impression:

• Responsive Design: Make sure your site looks and works great on all devices.
• Fast Loading Time: Nobody likes to wait, especially online. Optimise your site’s speed to keep visitors engaged.
• Clear Navigation: Make it easy for visitors to find what they want.

2. Worthy Content is Key

Without content, you can’t really have a website.

Content tells people what you do, who you are and how they can interact with you.

Show them that you mean business and that you have authority within your niche.

The easiest way to do it is by using:

• Blog Posts: Be interesting, talk about new ideas, industry trends, and personal stories.
• Product Descriptions: Be clear so people actually know what they’re looking at buying.
• Customer Testimonials: Show that you have some street-cred and be proud of it.

3. Calls-to-Action

A well-placed CTA is a push in the right direction.

Point out your contacts, your services, your products, or other blogs that people find interesting:

• Being Clear and Concise: Use action-oriented language that tells visitors exactly what to do.
• Standing Out: Use contrasting colours or bold text to make your CTAs pop.
• Place wisely: Put your CTAs where they’re easy to spot, like at the end of a blog post or in a sidebar.

4. Building Trust with Social Proof

Visitors are more likely to convert into customers if they trust you.

One of the best ways to build trust is by proving it by using reviews, testimonials, and case studies:

• Customer Reviews: Show them throughout product pages.
• Case Studies: Share stories of how your product or service made a difference for your clients.
• Trust Badges: Use certifications or awards to highlight your credibility.

5. Creating a Seamless Checkout Experience

A smooth checkout process is crucial if you’re selling products or services.

A complicated or lengthy checkout can turn potential customers away.

Make your checkout process simple and not ridiculously long, with different payment options at hand, not later on down the line (making them fill out all their information again, ugh!).

Also, just a tip, show potential customers that your site is secure and that any payments or personal details they input won’t get stolen.

6. Check Out the Stats

Analytics do not lie.

Conversion tracking tools are useful for checking how your website is doing on the conversion front.

Use them to see which pages bring in the most and which need a bit of a pick-me-up.

It’s also worth trying out different styles of CTA to see what users interact with more.

Final Thoughts

Try not to fish for conversions, they are best retained when they come about naturally.

The first 30 seconds someone is on your site is the most valuable.

Switch up your content style, your aesthetic, or edit something as simple as your CTAs.

If you’d like a bit of website TLC to bring in some more site visitors, give us a shout. We’re here to help!