AI optimisation techniques

AI selects sources based on topical authority, factual density, and content structure. Learn how AI decides what to cite and how to earn visibility.

Search is not just about Google anymore, but best-practice SEO is still essentially the same.

Don’t jump straight into keyword research, content plans and traffic targets before answering one simple question.

If you are still thinking about rankings in terms of Google’s blue links, you are already behind.

If you’ve ever been presented with an SEO report showing you ranking for 1670 keywords, bin it.