AI optimisation tips

How you can improve your chances of getting mentioned in AI conversations.

Use these tips to optimise your digital footprint for the future of getting found.

AI bots can’t recommend a site they can’t crawl

ChatGPT, Claude and Perplexity send crawlers before citing you. If those crawlers are blocked, you’re invisible to AI search. Here’s how to check and fix it.

Written by: Charlotte Brown
Last updated: August 13, 2026

AI optimisation checklist: audit your content for AI search

A practical AI optimisation checklist for auditing existing content. Covers entity clarity, answer positioning, trust signals, and prioritisation workflow.

Written by: David Foreman
Last updated: August 6, 2026

AI search ranking factors: what influences visibility in AI engines

Discover the AI search ranking factors that determine whether your content gets cited by ChatGPT, Perplexity and other AI engines. Practical guidance included.

Written by: David Foreman
Last updated: July 8, 2026